Johnny Zampieri

Developed full-funnel ad campaigns for Meta and Google, owning the creative testing process from concept to execution in collaboration with the design team.

Wrote compelling ad copy and attention-grabbing hooks tailored to each stage of the customer journey, optimizing click-through and conversion rates.

Launched and iterated creative variations based on performance data, continuously testing new angles and value propositions to maximize ROAS.

Partnered with designers and video editors to develop branded ad visuals, resulting in consistent messaging and improved engagement across campaigns.

Built and maintained custom dashboards using Google Data Studio and Excel, enabling real-time tracking of performance across Google, Meta, and email channels.

Consolidated data from multiple platforms (GA4, Meta Ads Manager, Klaviyo, etc.) to create unified reporting views and automate weekly performance summaries for stakeholders.

Analyzed campaign performance trends to identify opportunities for optimization, directly influencing strategic decisions and improving campaign response times by 30%.

Collaborated with team leads to build goal-specific visualizations for paid media, email KPIs, and customer acquisition cost, improving reporting efficiency and visibility.

Performed comprehensive website and funnel audits for e-commerce and service-based clients using Google Analytics, Hotjar, and SEMrush.

Identified UX friction points and SEO gaps, delivering actionable recommendations that led to an average 18% increase in conversions.

Mapped the customer journey across devices and touchpoints, providing insights into where users dropped off and why.

Implemented CRO strategies and technical fixes that improved site performance, reduced bounce rates, and enhanced lead capture effectiveness.

Led the strategy, content, and implementation of automated email marketing flows for multiple e-commerce brands, aligning messaging to key stages in the customer journey and increasing engagement rates.

Created high-performing email copy and sequences, leveraging Klaviyo for segmentation and automation to nurture leads and drive repeat purchases.

Designed and executed A/B tests on subject lines and send times to maximize open and click-through rates, resulting in a 25% lift in engagement.

Developed exit-intent and on-site popups to capture leads and reduce cart abandonment, contributing to a 15% increase in captured emails.

Managed a team of developers throughout the entire website development process, ensuring timely delivery and adherence to project specifications and goals, while also driving a remarkable sales growth trajectory from $10k to $400k per month over a span of two years.

Implemented a comprehensive review system on the website, enhancing user engagement and providing valuable feedback for product improvement.

Crafted compelling copy for product pages, effectively communicating product features, benefits, and value propositions to potential customers, and orchestrated transformative enhancements to the website, leading to an impressive sales escalation within a two-year timeframe.

Designed visually appealing banners and graphics for the website, enhancing brand identity and attracting user attention, while also optimizing SEO elements to improve search engine visibility and drive organic traffic.

Managed a $1 million ad spend across Google and Meta ads for Spaze Furniture yearly, demonstrating proficiency in strategic budget allocation and optimization to maximize return on investment.

Conducted scheduling, monitoring, and optimization of ad campaigns, utilizing data-driven insights to refine targeting, ad placements, and messaging for optimal performance.

Spearheaded A/B testing initiatives to evaluate different creatives, ad formats, and targeting strategies, continuously optimizing campaigns to drive engagement and conversions.

Developed and implemented strategic initiatives in collaboration with designers to generate compelling ad creatives and landing page experiences, resulting in an impressive ROAS of 5 for Spaze Furniture's paid media efforts.