Projects

E-commerce Website Development Project

Managed a team of developers throughout the entire website development process, ensuring timely delivery and adherence to project specifications and goals, while also driving a remarkable sales growth trajectory from $10k to $400k per month over a span of two years.
Implemented a comprehensive review system on the website, enhancing user engagement and providing valuable feedback for product improvement.
Crafted compelling copy for product pages, effectively communicating product features, benefits, and value propositions to potential customers, and orchestrated transformative enhancements to the website, leading to an impressive sales escalation within a two-year timeframe.
Designed visually appealing banners and graphics for the website, enhancing brand identity and attracting user attention, while also optimizing SEO elements to improve search engine visibility and drive organic traffic.

Managed a $1 million ad spend across Google and Meta ads for Spaze Furniture yearly, demonstrating proficiency in strategic budget allocation and optimization to maximize return on investment.
Conducted scheduling, monitoring, and optimization of ad campaigns, utilizing data-driven insights to refine targeting, ad placements, and messaging for optimal performance.
Spearheaded A/B testing initiatives to evaluate different creatives, ad formats, and targeting strategies, continuously optimizing campaigns to drive engagement and conversions.
Developed and implemented strategic initiatives in collaboration with designers to generate compelling ad creatives and landing page experiences, resulting in an impressive ROAS of 5 for Spaze Furniture's paid media efforts.

Directed photoshoots for Spaze Furniture, involving comprehensive research into competitors and current industry trends to ensure alignment with market demands and brand positioning.
Planned and executed photoshoots from start to finish, including script creation, set building, and development of shot lists, ensuring all aspects of the shoot were meticulously planned and executed for optimal results.
Reviewed and processed all content generated from photoshoots, meticulously selecting and editing images and videos to ensure they met brand standards and were suitable for use across the website and paid media channels.
Played a pivotal role in ensuring the seamless integration of visual content into Spaze Furniture's marketing efforts, contributing to the enhancement of brand identity and the overall success of marketing campaigns.

Spearheaded the implementation of a robust review system at Spaze Furniture, facilitating the collection of customer reviews and user-generated content (UGC) to enhance brand credibility and engagement.
Successfully garnered over 400 Google reviews and 1700 website reviews through the implemented review system, reflecting the positive impact on brand reputation and customer satisfaction.
Leveraged UGC content collected through the review system to elevate Spaze Furniture's paid media and social media campaigns, enhancing brand authenticity and driving increased engagement and conversions.
Played a pivotal role in utilizing customer feedback and UGC content to shape marketing strategies, contributing to the growth and success of Spaze Furniture's online presence and marketing efforts.