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Resume

Work Experience

2023 - Present

Marketing Director

Spaze Furniture

Vancouver, BC Canada

  • Implemented data-driven marketing initiatives, leveraging analytics to optimize marketing campaigns, target audience segments, and allocate resources effectively.

  • Led a team of marketing professionals to conceptualize and implement successful multi-channel marketing campaigns, including social media, email marketing, influencer partnerships, and traditional advertising.

  • Managed the company's marketing budget of over 60k per month, forecasting expenditures, tracking performance metrics, and delivering regular reports to CEO, ensuring accountability and transparency in resource allocation.

  • Conducted market research and competitive analysis to identify emerging trends, consumer insights, and competitive threats, informing strategic decision-making and product positioning.

2021 - 2023

E-commerce Marketing Manager

Spaze Furniture

Vancouver, BC Canada

  • Led the redesign of product catalogs, websites, and other marketing collateral, resulting in improved customer engagement and conversion rates.

  • Worked closely with sales, design, and product teams to ensure cohesive marketing initiatives and alignment with overall business objectives, fostering a collaborative environment.

  • Planned, directed, and edited photoshoots, ensuring the creative vision and brand guidelines were effectively translated into visually captivating imagery

  • Implemented customer feedback and UGC strategies, increasing engagement and trust through over 400 Google reviews and 1700 website reviews, leveraging UGC for enhancing paid and social media campaigns.

  • Stayed up-to-date with industry trends and competitors, continuously seeking opportunities to enhance the company's creative direction.

Work Experience

2019 - 2021

Paid Advertising Specialist

Spaze Furniture

Vancouver, BC Canada

  • Proven success in developing and executing comprehensive digital marketing strategies, resulting in significant revenue growth from $10k per month to over $250k per month.

  • Expertise in managing and optimizing social media platforms (Facebook, Instagram, Pinterest, LinkedIn) to drive brand awareness, engagement, and lead generation.

  • Skilled in planning, implementing, and optimizing Meta and Google Ads campaigns, driving quality traffic, and maximizing return on ad spend.

  • Strong understanding of SEO best practices, optimizing website content and implementing strategies to improve search engine rankings and organic traffic.

  • Utilized data-driven insights and analytics to measure campaign performance, identify areas for improvement, and optimize marketing strategies accordingly.

Leadership Experience 

2018 - 2019

Receiving Process Manager

Amazon

Vancouver, BC Canada

  • Oversaw a team of 30 employees responsible for receiving incoming products and maintaining accurate inventory records using SAP software.

  • Implemented effective processes and quality control measures to minimize delivery errors, resulting in cost savings for the company.

  • Prepared and submitted weekly receiving log reports to the corporate office, providing timely and accurate information on inventory levels.

  • Conducted comprehensive training sessions for over 50 employees, emphasizing the importance of adhering to company policies, procedures, and standards.

  • Strengthened employee commitment to following guidelines by fostering a culture of compliance and reinforcing the value of consistency and adherence to company protocols.

Education

2024

Master in Data Driven Marketing, with Specialization in Data Science for Marketing

Lisbon, Portugal 

  • Proficient in advanced data analysis techniques tailored for marketing purposes, enabling extraction of actionable insights from extensive datasets.

  • Skilled in developing predictive models to forecast consumer behavior, optimize marketing campaigns, and drive strategic decision-making processes.

  • Experienced in utilizing marketing automation tools and techniques to streamline processes, segment audiences, and deliver personalized marketing messages based on data-driven insights.

  • Proficient in creating compelling data visualizations and storytelling narratives to effectively communicate complex insights, facilitating stakeholder understanding and driving strategic marketing initiatives.

NOVA University of Lisbon

2019

Bachelor of Business Administration with Minor in Marketing

North Vancouver, Canada

  • Proficient in foundational principles of business administration, encompassing areas such as management, finance, accounting, and organizational behavior.

  • Skilled in marketing fundamentals including market research, consumer behavior analysis, branding, and promotional strategies.

  • Experienced in developing marketing plans and strategies aimed at reaching target audiences, driving sales, and enhancing brand awareness.

  • Proficient in utilizing marketing tools and techniques such as social media marketing, digital advertising, and content creation to engage with audiences and achieve marketing objectives.

Capilano University

CERTIFICATIONS

2024

Meta Data Analytics Professional Certificate

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  • Gained proficiency in collecting, cleaning, and visualizing data using SQL, Python, and Tableau.

  • Applied statistical methods to perform in-depth data analysis.

  • Utilized the OSEMN framework (Obtain, Scrub, Explore, Model, iNterpret) for structured data analysis.

  • Completed projects focused on identifying data sources, conducting statistical analysis, and creating data visualizations.

  • Developed the ability to interpret and present data-driven insights effectively.

Coursera

2023

AI Powered Performance Ads Certificate 

  • Learned to create and optimize Google Ads campaigns using AI-powered tools for improved performance.

  • Developed expertise in leveraging machine learning to enhance ad targeting and bidding strategies.

  • Gained proficiency in using Smart Bidding and other automated solutions to maximize ROI.

  • Explored advanced techniques for analyzing campaign data and applying insights for continuous improvement.

  • Completed assessments that demonstrated the ability to effectively use AI-driven tools to boost ad performance.

Google Skillshop

2023

Google Ads- Measurement Certification

  • Mastered techniques for measuring the effectiveness of Google Ads campaigns using tools like Google Analytics and Google Ads conversion tracking.

  • Learned to set up and analyze key performance indicators (KPIs) to evaluate campaign success.

  • Gained expertise in using attribution models to understand user behavior across multiple channels.

  • Developed skills in optimizing ad performance based on data insights and conversion metrics.

  • Completed assessments demonstrating proficiency in tracking and reporting on campaign outcomes.

Google Skillshop

Personal Information

Skills

  • Google Analytics: Proficient in analyzing website traffic and user behavior using Google Analytics, allowing for informed decision-making and optimization of online marketing strategies.

  • Facebook Ads: Skilled in creating and managing effective advertising campaigns on Facebook, leveraging advanced targeting options and ad formats to reach and engage with target audiences.

  • Hootsuite: Experienced in using Hootsuite for social media management, including scheduling posts, monitoring conversations, and analyzing performance across multiple social media platforms.

  • Shopify: Proficient in setting up and managing online stores using Shopify, including product listings, inventory management, and order processing to facilitate e-commerce operations.

  • Photoshop: Proficient in Adobe Photoshop for graphic design and image editing, allowing for the creation of visually appealing marketing materials and branding assets.

  • Premiere Pro: Experienced in Adobe Premiere Pro for video editing and production, enabling the creation of high-quality video content for marketing campaigns and promotional purposes.

  • Illustrator: Skilled in Adobe Illustrator for vector graphic design, including logo creation, illustration, and typography to enhance brand identity and visual communication.

  • Canva: Proficient in Canva for creating professional-looking graphics and visual content, facilitating the design of social media posts, presentations, and marketing materials with ease.

  • Microsoft Office: Experienced in using Microsoft Office suite, including Word, Excel, and PowerPoint, for document creation, data analysis, and presentation purposes in marketing contexts.

  • Klaviyo: Skilled in utilizing Klaviyo for email marketing automation, including audience segmentation, campaign creation, and performance tracking to drive engagement and conversions.

  • SEMrush: Proficient in using SEMrush for competitive analysis and keyword research, enabling optimization of search engine marketing (SEM) campaigns and SEO strategies.

  • Hotjar: Experienced in using Hotjar for website behavior analysis, including heatmaps, session recordings, and user surveys to understand user interactions and optimize website performance.

Languages

Interests

  • Portuguese Language: Fluent in Portuguese, possessing excellent written and verbal communication skills. Capable of effectively communicating with Portuguese-speaking audiences and conducting business activities in Portuguese-speaking regions.

  • English Language: Proficient in English, with advanced proficiency in both written and spoken communication. Able to engage with English-speaking audiences, produce high-quality written content, and effectively communicate in professional and academic settings.

  • Basketball: Enthusiastic about playing and watching basketball, fostering teamwork and physical fitness.

  • Hiking and Camping: Enjoy outdoor activities such as hiking and camping, appreciating nature and adventure.

  • Surfing: Passionate about surfing, embracing the thrill of riding waves and being in the ocean.

  • Volleyball: Enjoy playing volleyball, fostering camaraderie and staying active.

  • Reading: Love reading books across various genres, expanding knowledge and imagination.

  • Travelling: Have a keen interest in exploring new places and cultures, broadening horizons and creating memorable experiences.

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